Reiss Report

The Regent Street Reiss is positioned in a prime location, near the Oxford Street intersection.

When entering Reiss for the first time it was obvious that they had strong visual merchandising. There was a fluid glass theme throughout the shop where the accessories were displayed; these glass selves surrounded the spiral staircase. The store is relatively small, the till points are on the right hand side as you walk in and the changing rooms are to the top right hand corner, easily accessible for customers.
Women’s wear is displayed on the ground floor where as men’s wear is found on the floor below.

The first thing that caught my eye when entering Reiss was a knee length yellow dress on a black mannequin which was positioned in front of the stair case, to lure potential customers in.

The shop was playing subtle music and was well lit making clothing clear and visible for potential customers.

Clothes were displayed in low stock densities with approximately 4 of the same garments per rail, this makes the clothing appear more exclusive; sizes 8-10 dominated the rails. I couldn't see any garments larger than a size 14 on display. All of the clothes were presented on wooden hangers with the Reiss logo printed in the middle of the wooden frames. The general colour palette was dark greys and blacks but with a few brighter autumn colours slotted in between.

On my first visit to the Regents Street store there were 3 customers in the shop excluding myself. This was a Wednesday afternoon which might explain why the numbers were quite low. The 3 female customers were all between 25 and 35, they were all dressed smartly in office style clothing.

There were 2 female shop assistants on the ground floor and one male assistant on the lower floor; they were all aged around 20-30. I felt that the two female shop assistants were not very inviting and as I was younger than their average customer, they followed my every movement which made me feel quite uncomfortable.

The two central changing rooms had mirrored glass doors, the third and forth changing room just had a curtain. Even though they had a light within the mirror, I felt that the lighting was very dark inside the changing rooms making it hard to see the details on the garments. The changing rooms were very cramped and I felt it was hard to get an accurate look at the clothing when wearing them.