A Quick History of Aquascutum……

In 1853, Mayfair tailor, John Emary discovered how to produce a shower proof textile and made the name of his company Aquascutum - Aqua meaning water and scutum meaning shield.
These shower proof coats were in high demand by officers during the Crimean War for the duration of the bitter Russian winter.
In the 1st world war soldiers in the trenches had problems with the mud and rain clinging to their coats, this is when the first Trench Coats were introduced by Aquascutum. After the war the trench coat became a staple of any well respected Lady or Gentlemen’s wardrobe.
Since then the trench coat has been worn by many royals and celebrities. In 2005 designers Michael Herz and Graeme Fidler launched the first catwalk collection for Aquascutum.



Aquascutum Fall 2005