Saturday, 14 November 2009



Aquascutum Womenswear S/S 2009

On my second visit to Aquascutum I spoke to one of the sales assistants who gave me a guided to tour of the shop and answered some questions. He spoke to me about how the majority of the sales within the men’s wear department are with Personal tailoring; this is one step down from bespoke.
Aquascutum generally don’t make many sales per day but with an average sale of around £1000, I guess you don’t have to!

Aquascutum has recently introduced a 1960’s inspired men’s wear range, designed by Saville Rows, Nick Hart. This collection focus’s on a slim fit style and is marketed at a more youthful age group.
Aquascutum dresses many famous celebrities including David Beckham, Daniel Craig, Mark Ronson; pictures of these celebrities are framed on the stores staircase which I found really interesting! Recently Aquascutum has suited the cast of Slum Dog Millionaire for their premiere.

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